smartbusinessinfohubAre you looking for a better way on how to make money on Facebook in Nigeria? If your answers is YES! Then continue reading till the end.
Facebook is the largest social media network in the world. Whether you own a full-fledged business or you only have one item to sell, anybody can make money on Facebook here in Nigeria.
How Many Users Does Facebook Have?
With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide.
You can also check our top 6 Basics of Social Media marketing all marketers should know.
In the third quarter of 2012, the number of active Facebook users surpassed one billion, making it the first social network ever to do so. Active users are those who have logged into Facebook during the past 30 days.
During the first quarter of 2021, the company stated that a lot people were using at least one of the company’s core products (Facebook, WhatsApp, Instagram, or Messenger) each month.
Most of Facebook’s ad revenue came through mobile devices.
The most important thing is that you can have a fair share from Facebook’s wealth if you are smart enough, and to implement these strategies which can make you money on Facebook in Nigeria.
It is no surprise, therefore, that many people and businesses try to make money on Facebook in Nigeria. With such a vast potential audience, it makes good sense.
Facebook is in general; a social community; an internet region wherein humans can hold out, socialize things like common hobby, event, post etc.
Businesses constantly ought to bear this in thoughts. It will continually be less difficult for humans to spread their words on Facebook than it’s far for agencies.
If someone most effective has a small wide variety of Facebook friends they’ll be unable to spread the phrase very a long way – unless they may be capable of percentage content so profound that human beings share it a couple of instances over, and it turns into viral.
On the other hand, if a person can entice a big number of supporters after which have interaction with them on a ordinary basis, they’ll discover that their posts will seem in lots of humans’s feeds.
So the satisfactory manner to ensure that humans pay attention what you have to say is to construct your support base as much as the extent that they take into account you an influencer. When you reach that point, it is easy to make cash on Facebook.
Build Your Audience First
The whole reason that influencers are successful on Facebook is that they have already gone through the process of building a following.
You need to build up your followers on Facebook by sharing a string of excellent posts – interesting links, images, and updates. To really succeed as an individual you should build up an area of interest where you can become recognized as an expert.
While businesses may choose to use influencers to market for them, they will probably also want to build up some form of Facebook presence themselves. Over time they can use it to help people recognize them as experts in their niche.
While Facebook does seem to be a profitable alternative to offline options, there’s more to Facebook than just advertising and marketing that can help you earn money.
Right from promoting products to selling your likes, there are many more options to make money and still chat, post, and like, and it gets better as you can beat the demonetisation blues with a little extra cash.
If you are still interested, then read on to learn the step by step on how to make money on Facebook in Nigeria.
15 Ways on How To Make Money On Facebook In Nigeria – Step by Step
1 Facebook Page
You might be wondering how you can make money from Facebook Pages in Nigeria.
Most of the fun pages have accumulated millions of followers in a short period of time. One that has such pages can easily monetize it. You can start by making a sponsored posts with these pages in exchange for money.
However, if you are to start from scratch, target what your audience loves and build on it. You can do this by finding a good niche and slowly start building your Facebook page.
It’s important you know it takes a long time to create a successful page, so only consider this if you are in the long run.
2. Be a Facebook Influencer
If you have a habit of knowing people later and sending friend requests first, then this is where your skills can come handy. Companies are always on the lookout for social media influencers with big fan followings to promote their products.
You could promote a product on your Facebook page or profile and get paid for it. Obviously, the larger you friend circle, the better it is.
If you have thousands of page followers on Facebook, you have a goldmine. Brands of all sizes are always on the lookout for both micro and macro social media influencers with a huge fan base to promote their products to targeted audiences.
There are lots of Nigerian Social Media influencers that are making a living by just posting brand product on their page. You can promote a brand product on your Facebook page or profile and earn money from it. So being a Facebook social media influencer in Nigeria is a big boost to making money on Facebook here in Nigeria.
Obviously, the more your fan base, the more you charges will tend to be.
Ways to Make Money as a Facebook Influencer
3. Be a Social Media Manager
Believe me social media isn’t going anywhere, and if you’re already hooked on it, companies might hire you for your expertise.
If you’re social media savvy, you can also get paid to manage corporate social media accounts. Here in Nigeria a lot of companies are looking for Social Media Manager to work with them and promote their brand communication with their customers as well as attract and nurture customers online.
Could you offer your services on a freelance basis?
To start, take a look at some of the companies you’re already a customer of. What’s their Facebook presence like? How would you improve it?
Your responsibilities might include:
- Responding to comments
- Building the audience size
- Scheduling social media posts
- Creating social media graphics
- Monitoring ad campaign metrics
There’s a good chance that you’ll have to manage social media account on other platforms besides Facebook. So, it can be a good idea to at least be familiar with the larger platforms like Instagram, Pinterest, and Twitter as well.
If you’re Facebook enthusiast, this can be a perfect opportunity to work from home and make a part-time income with flexible hours.
4. Join Facebook Groups
To make money on Facebook in Nigeria, another way is to join groups and help answer people’s questions. This will be a viable option for bloggers and business owners.
All you have to do is find groups that match your area of expertise. In a way, you can say these groups replaced the role of online forums that were popular in the pre-Facebook internet era.
If you’re a smart investor, you can join several investing groups and help people with their various investing questions.
Even if investing isn’t your specialty, you can find a group that’s for you. As you help people, you can build a reputation and can even include links to your website to help out the reader.
Each page visit means more website traffic that can potentially increase your search engine rankings and maybe even earn an affiliate commission.
Just like the Facebook Buy and Sell groups, you need to pay attention to the group’s posting guidelines. Unless you’re a moderator, you might not be able to post affiliate links or self-promoting articles.
Many Facebook groups have these policies to keep spam to a minimum so the reader is getting sound and impartial advice.
You can search for the businesses within your niche on Facebook and be a part of groups with big no of following. Because the bigger the following of the group the greater people you’re going to reach with your posts.
The 3 main reasons to join Facebook groups for making money are:-
- Connecting with the people who are in your niche
- Easy to pitch your offer and convert your leads
- Learning new ideas that will help you make more money (if its an investment or business group)
Once you have got accepted into Facebook groups, you need to to begin with hook up with the people inside those groups. You can start posting precious and informational posts inside your groups and comment sections. These posts must be applicable and must have something for human beings to engage.
The best way to get engagement with your posts is to give a free informational and resourceful guide for the people in your niche.
In the eBook, you can share some useful tips, tricks, and offers that will help people who are in your Facebook groups. Offering an eBook (or) something for free in your landing pages will help you increase your lead conversions
Example: If you’re promoting a skin care as your affiliate product. You can create a free eBook that shares about ‘2 skin care products which will help you maintain your skin’.
Share information that is relevant to your offer and helpful for the people in your group
Another great way to connect with people inside the groups is by interacting with them. Many people join Facebook groups to find an answer to their problem.
If you spend enough time in your groups. You can find such people who can a potential lead for you to make a sale. You can easily connect with them since you both are in the same group
There are two ways to engage with people and pitch your products or services:
1. Start Commenting
There will be people who are leaving comments on posts and are asking questions in each group. You can start interacting with such people, If someone is commenting on your posts. Either they are interested in your post (or), they want to ask something.
Initially, you can start replying to the comments on your posts, and later you can reply to the comments on other people’s posts. Your comment needs to valuable and shouldn’t sound like someone who is trying to pitch something.
After replying to multiple comments, you can send these people a friend request and add them as your friends on your Facebook.
2. Start Messaging Your Potential Leads
You can message directly to the people whom you know. But sending messages to someone who isn’t on your friend’s list will make your message drop into their message requests and it’s most likely that your messages will not be read by them.
Since we want people to read our message, it’s important to add them as your friend on Facebook. Once someone is your friend’s list, you can directly message them, and the messages will go into their inboxes.
Try to add as many people as you want from your Facebook groups. Since these people will know you and are most likely to be your potential lead. You can pitch them your free ebook (or) your free resource by sending them a message. These people are going to signing up on your landing page and become your lead. By this you will begin to make money from Facebook using the Facebook group
Once a person joins your email list. You can send emails to them with your affiliate products in it
5. Sell on Facebook Marketplace
Nigerians are using Facebook Marketplace now to sell their products and services.
This marketplace is a great place to sell items around your house, or even build a business around. As opposed to Jumia, Konga etc, one advantage here is buyers are local so you don’t have to really worry more about logistic.
Steps to Make Money from Facebook Marketplace
6. Start Affiliate Marketing
When you have many followers on your Facebook page, groups or normal Facebook account, you can place one or two affiliate marketing links per day on the group. Meanwhile you can check our 9 best paying affiliate programs in Nigeria where you can join and make money from it.
Affiliate marketing works in a way that you get a percentage of the product price. When anybody buys the product through your link, a certain percentage goes to your account.
Affiliate marketing helps you make commissions by sending your referrals to an affiliate offer.
There are multiple niches to choose for affiliate marketing. Affiliate marketing is said to grow by 8.3 billion by 2022. Thus hundreds of niche products are being sold every day using affiliate marketing. It is easy to become an affiliate and start selling products in any niche.
In Nigeria now, Affiliate marketing is making people a lot of money. And the good thing is that, most of them uses Facebook to advertise the products. To find a good niche for affiliate marketing on Facebook. Use Keywords tools (or) just use Google and Facebook to do the research.
The most profitable niches for affiliate marketing:
- Online Marketing
- Health & Fitness
- Facebook and Instagram Ads
- Make Money Online
- Digital Products
- Love & Relationships
- Health Care Products
- Skin Care Products
- Freelancing
You can choose any of the above niches that you like. You can search for the products within your interested topics and look on Facebook to know who is promoting such products.
If many people are promoting products on Facebook in your niche, then it’s an opportunity for you to sell those products too.
After deciding on your niche, the crucial part is to discover the excellent selling products for your area of interest and become and affiliate. You can either choose to sell any physical products or digital products of your interest.
You can find the best affiliate products in your niche by signing up in any of these marketplaces:-
- Expertnaire
- JVZoo
- ClickBank
- WarriorPlus
- Jumia Affiliate Program
Once you’ve signed up for any of the above marketplaces, look for any products in your area of interest and research how the goods are acting in phrases of no-of income, refund fee, conversion fee, and, most importantly, check in case your product is inside the top-promoting list.
If a product is selling good within the market and has low refund prices. Then, it makes it less difficult, you can promote such products as a beginner
Note: Digital products is a very good choice if you’re looking for high commissions products to promote in Nigeria and make money. Typically most of the digital products give you commissions of 30–65% for each sale to make.
Building sales funnels and generating income is the most effective way to promote any product on Facebook and making money from it as a Nigerian.
In general, sales funnel is a process where you implement series of steps to convert your traffic into customers. The most essentials steps to build a sales funnel are:-
- Creating a Landing/Squeeze Page
- Having an Email Autoresponder
Landing Page is the starting step in creating sales funnels. The purpose of a landing page is to collect people’s emails. After collecting their email ID’s, people will be redirected to your affiliate product which you’re promoting and if they don’t buy your affiliate product at the first glance. You can re-target them via your emails.
Affiliate Marketing Tips
Today, affiliate marketing in Nigeria has expanded into a multi-billion dollar industry on which marketers all over the world capitalize every day. Find out 6 best affiliate marketing tips to success online.
- Choose the Right Affiliates
- Do ‘Lazy’ Research
- Focus on Being Helpful
- Become A Source Of Information and Support For A Product.
- Email Marketing & Asset Building
- Massive Traffic
Affiliate marketing is a technique whereby if a sale occurs due to your digital activity, you get a small commission for promoting the product or service.
To get started with affiliate marketing, you need to become an affiliate for a product or service and start promoting it.
Facebook groups are a great way to do affiliate marketing where you can find relevant groups, join them, and start posting affiliate links to earn commissions, but in making money from it, you do everything to avoid making mistake here are the 4 top affiliate marketing mistakes you should avoid.
Steps to Make Money from Facebook by Affiliate Marketing
In Nigeria Selling Likes, Comments, and Shares is a big business now. There are buyers for these types of Likes, Comments, and Shares and they are mostly startups or eager celebrities getting started.
Selling Facebook likes isn’t necessarily a process Facebook supports. Still, it exists, so it’s something that’s worth mentioning.
If you search Fiverr in the relevant social media categories, you can find sellers who sell things like Likes, Shares, or Comments.
What they do is gather other Facebook users to like your page or share your posts to help you grow your audience.
Prices vary, but some have packages starting at N1000 – 2500 per 100 likes, comments, and shares.
8. Facebook Apps
Apps are great ways to make money. Nigeria tech industry is moving fast now and with Facebook Apps, you can be hopeful to earn much.
As earlier mentioned, the Facebook application can be a powerful source of income if you know how to create a useful application.
Facebook apps are programmable and you can even configure the database or extract user information according to your needs.
Obviously, to create and make cash from Facebook applications, you need to be technically sound and feature some knowledge of Facebook applications, which isn’t always very common.
To get started, go to the Facebook app builder. Then follow the instructions to create the application you want.
Ways to Make Money from Facebook Apps
9. How to Make Money on Facebook Videos
Facebook Video Views (Ads)
Another way to earn enough money on Facebook in Nigeria is through Facebook Videos Views.
Just a few years ago, Facebook introduced video ads for publishers.
Facebook video creators who create original videos can now monetize videos by inserting ads on certain videos.
Facebook allows creators to monetize ads in three ways:
- Pre-roll,
- Mid-roll, and
- Image ads.
There are some standard eligibility criteria and best practices that you need to follow to start monetizing your videos.
How to Make Money On Facebook Video Ads
10. Facebook Jobs
Yes, you can use Facebook to find a new job even in Nigeria.
Moreover, there are a lot of freelancing jobs in Nigeria so Facebook jobs is a nice place to find it,
If you hit the Jobs link in the left sidebar, you’ll find a list of nearby jobs you may qualify for. You can filter by distance, job type (part-time, full-time, contract, etc.), and category.
11. Promote Your Product or Service
If there is any products or services you are okay with, insert it in your private profile!
Your Facebook friends and connections are those who at the least moderately care about what you’re as much as, so you might as nicely allow them to understand.
A couple pointers that appear to help in making this type of income pitch on Facebook:
- Make your post “public”. You can do this in the post privacy settings, and it’ll allow people to share it with their audiences.
- Don’t post a link. Instead, put your link in the first comment. This seems to improve the exposure of your post.
You can also use this strategy to sell a service of yours. The most valuable trick here is to be super specific about who you serve, so your network can refer you to other potential clients who might be a fit. Here is how to become the next affiliate superstar
12. Drive Traffic To Your Website
This is another way on how to make money on Facebook in Nigeria. One of the easiest ways to make money on Facebook is by using it to generate traffic to your own blog.
Another way I make money on Facebook is using my business and personal page to drive traffic to my blog. If you don’t have a blog, here is a simple ways to start a blog in Nigeria and make money from it.
You need to post good and valuable information that can help your followers. When they trust you and need further knowledge in their search, they can click on your website link to read what you have to offer.
This help in giving your website more traffic and also rank well on google first page.
13. Facebook Ads
Believe me, if you understand something about Facebook ads, you recognize that Facebook ads work on interest based targeting. Which is why Facebook is taken into consideration to be a price range-friendly and better converting traffic supply on the internet.
Nevertheless, Facebook allows you to run ads for a minimum budget of N455.00 -N 550.00 per day, and you can run more than one advert at a time. Running ads is a huge way of having leads and making money on Facebook.
Most internet marketers are doing affiliate marketing on Facebook and earning between N150,000.00 to N1million a month (depending on your niches and your advertising power) by leveraging Facebook ads.
The 3 Essential Elements of Running a Facebook ad campaign:-
- Target The Right Interests
- Having a Good Ad Copy
- Implementing Advance Ad Strategies
Since we know that Facebook Ads work on Interested based targeting. It’s up to us to do our fair bit of research and sort out our target audience interests. You can start by running your ads using most common and general interests in your niche.
You can later sort out your interests after you test a bunch of common interests and analyzing which interests are best working for you.
Example: If you are promoting Healthily diet. You can choose common interests like healthy diet lovers, healthy food, as your interest. After a week of running your ads, you can look at which interest had given you the best results and try to use that specific interest in your each ad campaign
On the other end, you can do your research well before starting your ad campaigns.
By searching at your competitors and analyzing which kind of people are enticed with them on Facebook. You can also be greater unique with your target audience, like targeting specific demographics and have knowledge of their behavioral conduct.
14. Selling Courses on Facebook
Online courses are now the real deal with the introduction of technology. Everyone now sells online courses including Facebook.
If you have the skills, you can create an online course and sell it on Facebook.
Facebook has made it pretty easy and effective by means of supplying you with information in which your target market is. You can use Facebook to target your audience, and in case your product or service is ideal sufficient, you can benefit from it.
You can create a course on business development, sales, or just about anything.
However, it’s advisable to watch other people selling courses to validate the idea before creating your own course.
Ways to Make Money from Facebook by Selling Courses
15. Facebook Sponsored Stories
Sponsored Stories are a type of Facebook ad that shows a user’s interactions, such as a Facebook Like, to the user’s friends. This is also a form of content marketing.
This is another easy way to make money from Facebook in Nigeria. Sponsored Stories seek to capitalize on the concept of “word of mouth” marketing.
The purpose of sponsored stories is to allow a user to do the same as their friends. Advertisers can choose to “Like” their friends if they want more “Like” pages, to show friends who have “claimed this offer” if a business wants more users to claim offers, etc.
If a user sees that three of their friends like a certain page, they are more likely to pay attention.
Sponsored Facebook Stories may be easily created via the Facebook ad advent feed. Open Graph sponsored stories with a custom call to action require advertisers to use a third-birthday party issuer.
How Much Money can I make on Facebook In Nigeria?
To make money on Facebook in Nigeria is totally depends on your market strategy, and other factors too. For example, pages on insurance, electronics, and automobiles generate more money than entertainment, but they are also more difficult to grow.
Also, selling your product takes time to develop trust and as a result earn money, compared to the sponsored likes and shares way of making money.
It is practically impossible to tell exactly how much you can make on Facebook. It is an open-end earning, and it all depends on you.
Strategies to Scale up your Facebook Monetization
You’ll need to take a few steps to build up a reputable online presence so that people will feel comfortable buying from you.
1. Build your brand.
Chances are you already have a personal Facebook page. If you want to make money, you’ll need to establish a business account.
If you have got a website wherein you sell products or services, take into account setting up a Facebook web page. But even if you’re selling your very own services as a person, it can pay to make sure your online presence is professional. Adding a real logo or branded product, a headshot, and a succinct, clean description of your business will make you look valid. A legitimate website and professional email also are important to have to have. Do you have a website? You can start one here.
Another tip: set your private profile to “private.” This can prevent future clients from snooping for your non-public existence. Also, remember of what you assert in public forums. You are the face of your brand and also you want to be privy to the message you’re sending to potential clients.
2. Build a Strong Followers
Having a following is key when you’re selling something. Your followers are the ones who will buy your products, leave reviews, and recommend you to friends. You can even use them as beta testers. Giving them a free preview of your product makes them feel even more invested in it.
Build a following by creating useful and helpful content and engaging with your fans. Doing so will get them to click on your blog or website, sign up for your email list, or follow you on other social media platforms. If people only have one interaction with you, it’s unlikely they’ll stick around for you to sell your products or services.
3. Be Engage with Your Fans/ Followers
Followers who can’t wait to see your content provide social proof that you’re not just some random person on the internet. If other people trust you, a new client or buyer may too. Trust is a necessity for people to buy what you’re selling.
Facebook groups are especially useful for this. If you answer questions, host interactive Facebook Live seminars, or even start discussions, it demonstrates that you’re responsive, honest, and helpful. That will help you build trust and connect with your audience.
4. Learn to Sell Everyday
Now that you’ve got a receptive audience, the final piece is getting them to say yes to your offer.
What works nicely for selling to 1 audience can be too aggressive for some other. This is where it pays to understand who you’re speaking to. Knowing their fears, hopes, and the phrases they use to describe their problems will make your advertising and marketing and promoting strategies more effective.
It also pays to network with other business owners to find out what’s working for them.
Summary
You can make money on Facebook in Nigeria. It doesn’t matter if you want to sell locally or you want to promote an online website.
By joining groups, interacting with other Facebook members, and maybe even running a paid ad or two, you can make a recurring income on Facebook here in Nigeria if you desire.
Even if you only want to list a garage sale or sell your old car and make money once, Facebook is a free and efficient way to tell others what you have for sale.
If you focus on other forms of monetization mentioned in the article, you can make money faster on Facebook.
So, those steps above are some of the ways on how to make money on Facebook in Nigeria.
We’ll update the list as I discover new ways to make money from Facebook, so keep coming back.
Frequently Asked Questions
Can I make money on Facebook in Nigeria?
Yes, there are several methods to make Facebook give you the results you want. Options consist of selling on Facebook Marketplace, supplying Facebook-related offerings to different agencies, monetizing your very own content material, or promoting your own services or products.
The steps by steps above shows most of the easy ways to make cash on Facebook, you could try any of them and begin making money.
How do Facebook groups make money?
Facebook group owners make money in several ways, including selling their own products or services, promoting other people’s products or services as an affiliate, or even driving group members back to a website or email list that’s monetized with advertising.
How many views do you need to get paid on Facebook?
More than 30,000 visits per minute and more than 10,000 subscribers to the page are required to be able to receive payments on Facebook. However, this is subject to change.
How do I verify my eligibility for Facebook monetization?
Go to Creative Studio, go to the Facebook section, go to the overview, go to page selector, and check the status of your page.
READ THIS:
Top 6 Basics of Social Media Marketing
Top 20 Places You Can Promote Your Business For Free
Why You Need Organic SEO in Your Business
Top 13 Free Keyword Research Tools for Bloggers
How To Make Money As A Copywriter In Nigeria
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