smartbusinessinfohubI have compiled a list of top 6 SEO most common mistakes to avoid. you from being placed at the top of search engine results. I look at a lot of sites on a daily basis.
There are a lot of common problems I see on websites. Some people may have tags set-up improperly or use tags that have no real purpose.
It’s safe to say that many do-it-yourselfers may have at least one of these mistake on their sites. These should help you omit these often costly mistakes and pull you up in the ranks.
The top 6 SEO most common mistakes to avoid are:
(1) Keyword Tag
A keyword tag is for keywords, but not for any keywords. You can’t just stuff this tag with keywords that your entire site is related to. The tags should reflect keywords only on that particular page; not the entire site and not every keyword you think your site might be searched on.
Also, you should have no more than 20 words in the tag. You should not repeat any word more than 3 times. If you sell tickets, for example, don’t write:
Broadway tickets, circus tickets, hockey tickets, boxing tickets and so on. Do use Broadway, circus, hockey, boxing, tickets and so on.
(2) Abstract Tag
It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these to stuff keywords. Search engines like Google are interested in what is on the page.
More specifically, what visitors can view. In my opinion, the abstract tag has no place on a site.
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(3) Description Tag
The whole point behind this tag is to describe what the page is about. Keywords related to the page should be implemented as well.
The limit on words should be 20, 25. I see many website owners stuffing this tag with keywords, or having a description that is entirely too lengthy. Stay within these guidelines and you will be fine.
(4) Title Tag
This, to me, is the most important tag. This is the first tag the search engine reads. It tells the search engine what the page is about. Don’t put your web address here. Do not add your company name in the beginning of this tag either. It should not exceed 60 characters.
(5) Buying backlinks
Understand this, backlinks are among the most important ranking factors. Avoid buying backlinks, But If you’re buying links to boost your website rankings, you might end up with a penalty from Google. This means you’re not only wasting your money but also potentially ruining your website’s chance to rank on search engines.
According to Google, most sites that sell links don’t actually boost your rankings. That’s because in reality, most link-builders and link-sellers all have the same list of sites from which they sell links. The good news is that Google also has the same site lists, which means they’re able to devalue these sites.
If you’re still not convinced, hear me out. Even if you haven’t gotten a Google penalty for shady links or techniques yet, it doesn’t mean that you’re safe. Your website may still get a penalty today for links that you built years ago.
If you still want to pay money to get links, I would recommend that you hire an SEO services company that can acquire top-tier links in your niche without breaking any of Google’s rules.
(6) Content
If you notice, I have been commenting on relevancy to the page, not your overall site. Each page has its own keywords. Tag the title tag, description and keyword tags. All of these keywords should be the same. Add them to your content as well. Now your page should be fairly well optimized.
Why do sites fall short? Simple, content is not optimized. Search engines are, for the most part, pretty basic. You type in a search term and it retrieves sites containing those terms while also taking a few other factors into account.
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So, if your site doesn’t have these terms, how will you be found? You wont. Over do it with keywords and you will experience the same result, but for different reasons. Sometimes reading everything about SEO can be bad.
Trying too many tricks, tips or methods is like too many cooks spoiling the soup. In the end they can do more bad than good.
These are very basic rules that should be followed by all. In, doubt? Always consult or hire an SEO professional.
Conclusions
To get good results from your SEO efforts and to rank higher on Google page, you’ll want to avoid the 6 common mistake above.
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