What Is Content Marketing in Nigeria?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.

This approach provides expertise, builds brand awareness, and keeps the business in mind when buying what’s on sale.

What Is Content Marketing in Nigeria?

In Nigeria, If you’re serious about your SEO, it should definitely be part of your strategy. Sharing valuable information is a great way to attract an audience and show them that you’re an expert in what you do.

Why is Content Marketing in Nigeria important?

Educate your leads and prospects about the products and services you offer
Boost conversions
Build relationships between your customers and business that result in increased loyalty
Show your audience how your products and services solve their challenges
Create a sense of community around your brand

Now let’s look at the various types of content marketing.

The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty.

Specifically, there are four key reasons – and benefits – for enterprises to use content marketing:

Increased sales
Cost savings
Better customers who have more loyalty
Content as a profit center

Content Marketing is not possible without great content

In Nigeria, regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines reward businesses that publish quality, consistent content.
PR: Successful PR strategies should address issues readers care about, not their business.
PPC: For PPC to work, you need great content behind it.
Inbound marketing: Content is key to driving inbound traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.

Types of Content Marketing in Nigeria

There are many types of content marketing that you may choose to incorporate in your strategy — here are some of the most common:

1. Social Media Content Marketing

With over 3.6 billion global social media users, it’s easy to understand why so many businesses invest in social media marketing. There are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) to work with and several ways you can create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).

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2. Infographic Content Marketing

Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content. They work well if you’re trying to distill an educational and/ or complex topic down so all audience members can understand it.

3. Blog Content Marketing

Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promote other internal and external content and blog articles via links, add social share buttons, and incorporate product information.

READ THIS: How to start a Successful Blog and make money

4. Podcast Content Marketing

A 2020 survey found that 49% of 12-to-32-year-olds in the U.S. had listened to a podcast within the last month, with an average of six listening hours a week. For this reason, many businesses and media outlets have begun creating and sharing their own podcasts.

Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you determine other factors related to the podcast such as cadence of episodes, who’s on the podcast, where you advertise the podcast, and how long episodes are.

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5. Video Content Marketing

According to Wyzowl research, 69% of consumers say they prefer to learn about a brand’s product or service through video. Additionally, video marketing can boost conversions, improve ROI, and help you build relationships with audience members. You may choose to share your video content on social media platforms, landing pages, or on a co-marketer’s website.

6. Paid Ad Content Marketing

Paid ads can help you reach a broad audience and allow you to position yourself in all of the places you want to be seen — paid ads are especially beneficial when paired with inbound marketing. There are many places you can share paid ads including on social media, landing pages, banners, and sponsored content.

Content Marketing Benefits

Increased organic search traffic.
Higher expertise, authority, and trust.
Expanded brand awareness.
Clearly defined brand personality.
Enhanced accessibility for a broader audience.
Increased social media engagement and PR results.
Close gaps in the conversion funnel.
Better conversion rates.

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What Is Content Marketing in Nigeria?