smartbusinessinfohubAre you seeking to take marketing strategy to the next level and make more money while doing so without spending a heck of a lot of money? Then email marketing should be a top priority strategy you should focus your energy on. In this article you will learn how to grow your email list and make money through newsletter.
Email messaging is quickly turning up as a very important aspect of our lives. This tool is fast becoming a place where all forms of activities involving communication are being carried out; including both work and personal matters.
Everyone is increasingly embracing the idea of using email, and you need to join the bandwagon and learn how to use this amazing service to make money through marketing.
“Is email marketing list worth all the time and effort?”
The answer is YES and here are some of the benefits of email List as it help in online marketing business.
If you’ve been into online marketing for some time now, you must have probably heard the phrase “the money is in the list.”
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Hearing people brag and talk long about how many hundreds of thousands of people they have, subscribed to their email lists, is what I have always had to deal with since I started blogging, and I just sit and wonder how they do it, and for this reason, they’re raking in the cash, making hundreds to thousands of dollars.
The simple secret they fail to fill you in is, How?.
How are these experts making so much figure from just their email list?
How large is their email list?
And more importantly, why isn’t my email list bringing in the same amount of money?
READ THIS: 6 Effective Email Marketing Secrets
Well, you are in good hands if these are the obvious questions that run through your head every time you think about email marketing, as I have done thorough research on this issue, coupled with tips and ideas from methods that have been tried personally and seen it work first-hand, all provided in this article.
How To Grow Your Email List And Make Money Through Newsletter
What Is Email List Building?
But first, let us understand what an email list is and how to create one.
An email list is basically a collection of email contact information from people who gave the required permission to receive updates and promotional emails from a business.
In other words, it is a compilation of prospects’ or leads’ email addresses, which is used in email marketing by digital marketers.
Some commons ways to create an email list include:
Through checkouts:
This can be done with most eCommerce sites. Although it is not usually advisable to make subscription compulsory on your eCommerce sites before people can purchase products. Many people tend to abandon carts when they stumble on such a situation where they are being asked to subscribe before they can make a purchase.
Adding email opt-in forms to your site:
You can add an email opt-in form to the sidebar, footer, or as an exit pop-up to your site, with a caption simply letting them know the purpose is to keep them up to date with new updates.
READ THIS: Top 12 Benefits of Email Marketing for Business
With the use of social media networks:
We all know that social media is another form of email marketing secrets and its potential great. Nevertheless, social media is a very big space housing a massive amount of users. It is left to you to take advantage of the massive opportunity and pitch your newsletter idea to your followers. You can get this done whenever you post your products, and you can simply inform them to subscribe to keep up with the latest product.
How To Grow Your Email List
- Create a very convincing newsletter
- Encourage your subscribers or social media followers to share your page and your newsletters
- Make the email sign up process as easy as possible and limit the number of clicks it takes to get to the sign-up page
- Engage new visitors instantly with a thank you page, and let them feel welcomed from the very beginning
- Grow your email list using the power of social media
- Craft your newsletter like you are having a regular friendly conversation
How To Make Money Using Your Email List
Here, I will be disclosing five vital methods you can use to increase sales, grow your business, and subsequently make a lot of money while you are at it.
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Pick a good niche, and know the ideal customers you are looking for
Whether you are selling your own products online or acting as an affiliate selling other people’s products, the first and probably the most important step is picking a good niche.
If you have a strong desire to succeed online, you have to stick with a niche or a couple of niches with a close relationship. Don’t just attempt to sell everything you see online.
The reason why picking a specific niche is vital for your email list is because it plays a major role in why people should subscribe in the first place.
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When people go through your site or page and discover a bunch of stuff that they are so not particularly interested in, they will find it very easy to turn down the chance of signing up for your newsletter as they might be wondering what sort of newsletters they will be receiving from you frequently, even if what they were searching for online was what brought them to your site in the first place.
Imagine a user coming to your page because they saw a promotion on affiliate marketing, and after browsing through your page for a number of minutes they also discover you are selling a bunch of home products, weight loss products, game products, baby products, clothes, and so on.
This can be a turn-off for many, as they wouldn’t want to hear their phone buzzing frequently on notifications they have no business with.
Also, people make the mistake of targeting their friends and family, people who do not need your product. So if you want to succeed, target people who need what you are selling, not everybody.
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Offer lots of value
I don’t know how loud I can emphasize this point as it is very important. Now let me show you an example of someone with an email list, but making little to no sales;
The first email- “I just dropped this new product, and it’s going for this particular amount…”
The second email- “have you gotten my product today, grab it now for this amount…”
The third email- “we have a new hot product, and it’s selling for this amount…”
Now many people will see your products and they will close the mail the very moment they receive it, and it’s only a matter of time before they eventually unsubscribe from your list.
Rather than always telling them to buy, why don’t you use your email to try and convince them on why they should be getting your products and how your product will benefit them in the long run.
Send them inspirational emails, testimonies, give them free tips and materials they could easily pay for somewhere else, give them something valuable, and let them think you are mad for giving them such a thing for free, let them gain your trust before you start asking them to open their wallets.
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Lay down a Blueprint for your Business
Like what was explained earlier in the point above, you don’t just ask people to open their wallets and buy from you without them clearly knowing what they are buying.
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The same goes for your business, you don’t just ask people to subscribe to your email list without the proper introduction of what your business is all about. You need to create a path that takes people from visitors to clients/customers.
First, you start a social media page or blog, where you offer ‘value’ mostly. Offer them good service for free, educating them on ideas they know little or nothing about, all for free.
After doing this for a period of time, use an opt-in incentive (something valuable) to make them sign up to your email list.
Make them understand they can only have access to this incentive after they have signed up. When you do it this way, people who have been following and getting a lot of value from you will definitely sign up, and as time progresses and they get to trust you more, they will open their wallets in no time when you ask them to buy your product, as they are already so attached to what you have been giving them.
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Hook new users through your webinars
Everyone is embracing the idea of using email for every sort of conversation these days. Now you can use your email list to spice up how you introduce new products to your followers,
Let’s check out the difference between promoting products or services through emails and social media.
For people to receive important updates which you have posted on your pages or blog, they will need to keep on logging in regularly to keep up with whatever information you might have posted there.
This method can prove very frustrating as users don’t usually get notifications from their social media handles every time you drop an update, and most could even miss out especially if it involves a time-sensitive update. But when you send these updates through emails, you can be rest assured that they will be getting the notifications immediately. Now, you can hook them to your list this way.
So while you are looking to gain more subscribers through social media, let them know you are offering something valuable for free on your webinars, or maybe you will be hosting a series of free promotions for a number of days, and they wouldn’t want to miss out on any of them.
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Make use of Tripwires
You need to make people trust you and be connected to your brand, that connection is where the tripwire comes in. Let’s explain it this way, which brand do you think a consumer will most likely always want to do business with, one which they have been connected to for a very long time, or a totally new brand also offering the same product? It’s obvious, the brand they have always known and connected to.
A tripwire is an inexpensive product you offer to someone who just signed up for your list. This is one powerful email marketing secrets
Imagine offering a valuable product that might look expensive for a very cheap price, this will prompt the consumer to want to get more.
The reason for this is because, psychologically, people tend to want to do business with a brand that gives them valuable stuff on the cheap. These people won’t hesitate to sign up and view your newsletters to see what you are trying to sell to them whenever you send them.
And by the time you have turned them into your real customers, they won’t hesitate to buy from you even when you pitch to them expensive products.
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Summary
To make money online through newsletter, these are some very important methods you can use to build up your email list and subsequently generate more sales. Take note that a good emailing tool is also very vital to the success of your marketing.
If you have any comment, let us know in the comment box.
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