smartbusinessinfohubNowadays, copywriting in Nigeria is so lucrative because you can make a lot of money from it. We have researched how to make money as a copywriter in Nigeria.
If you want to know how to become a Copywriter and make money, this article will prove very helpful.
It explains a lot about making money copywriting, tips to help you achieve success and a lot more.
Do you want to become a copywriter and make a lot of money?
Copywriting in Nigeria
Copywriting in Nigeria is an important aspect of marketing today. Business corporations spend thousands of dollars monthly on marketing, and copywriting is not exempt. To be able to get a job in this days there is a lot of copywriting course in Nigeria
What is Copywriting
According to Wikipedia, Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action
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How To Make Money As A Copywriter In Nigeria
What is a copywriter and what do they do?
A Copywriter is the one who writes the copy. The job of a Copywriter is to craft marketing messages that attract buyers or get people to take certain actions.
Copywriting is always connected to the act of promoting or selling a business, organization, brand, product, or service, which makes it, by definition, a form of marketing.
Learning how to write great copy can be an excellent career move. You can make a good amount of money while flexing your creative muscles and working in a flexible setting.
The best part: You also don’t need really any formal education. In fact, some of the most sought after and highest-paid copywriters in the world never took a writing class in their life and clear six figures a year.
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In this post, we’ll show you everything you need to get started as a copywriter — even if you don’t have any experience. From there, we’ll best tips for sharpening your copywriting skills.
In other words, copywriters write the words used for marketing products and/or services. This includes things like:
Sales pages
Email funnels
Landing pages
Blog posts/articles
Social media posts
White papers
Case studies
Advertisements (both print and digital)
Video scripts
Despite the name, copywriters are more than just writers. They’re writers, salespeople, and behavioral psychologists all rolled into one. To be a good copywriter, you need to learn to master all those elements.
Luckily, it’s easy to start gathering the experience you need.
READ THIS: Top 12 Benefits of Email Marketing For Business
How to Become a Good Copywriter Step-By-Step
Do you want to join the rank of copywriters and make cool money?
Copywriting in Nigeria, like any work, requires knowledge. You need to go through the learning period.
Feeling overwhelmed with all the information here?
Trying to figure out what you should do first? Second? Third?
Well, let’s go back to the steps I outlined in the beginning, and we will wrap up with some concrete, actionable steps:
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Be Proficient in Grammar
Grammar is the first thing you have to learn as a copywriter. And it is not only the English language; there is Russian, Chinese, Arabic, and more.
Whatever language your copy is going to be, make sure your grammar is good enough.
No matter how compelling your copy is, if the grammar is incorrect, nobody will want to read it.
So, take copywriting course in Nigeria on sites like:
Udemy
Coursera
With good grammar, you are one step away from becoming a copywriter and earning thousands of dollars.
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Learn the Basics of copywriting from books
As a copywriter, the basics are the most important to learn. The basics are tried and tested methods that work in copywriting.
They are methods that have been working for decades and are still working.
Many copywriters try to be creative, and they write entertaining copywriting.
But they went wrong because the copy did not ‘sell’ as it was meant to. It just put a smile on people’s face when they read it, but it does not ‘sell.’
Discover a Low-Cost, Abnormal Copywriting Method for Inducing People to Buy From You, That’s 100% Guaranteed to Generate Sales Almost Every Single Time. JOIN HERE
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Connect with People
As a newbie to freelancing, 70% of your jobs come from your connections.
People you know, people who know you and trust you. And from there, you build your brand to a higher level
Connect with people doing the same work as you. Join Facebook groups and forums.
Follow the experts in copywriting on Twitter and learn from them. You can pick up things from their tweets and by association with them. You can also follow other Copywriters in Nigeria and learn from them.
READ THIS: How to Start a Blog Make Money With It
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Get a Mentor
If you can get a mentor in copywriting, then it is the best deal for you.
A mentor will cut down your learning time by year. By using the tricks they have learned over the years, you can avoid the same mistakes.
You can do both practical and physical learning with a mentor.
More so, you will get access to useful contact in the field from your mentor, and this is the best method to become successful as a copywriter.
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Practice
To become an expert in anything, you have to practice it a lot. Practice writing a ‘copy’ daily.
The more you write, the better you get. Do not just learn from textbooks how to. Practice the how-to.
Once you become an expert Copywriter, people will come begging you to work for them. They need you, and they will pay you for your expertise.
But first, you should create a brand for yourself. Develop the reputation of always being on time.
Let your work be satisfactory and improve each day, not losing quality. With this kind of reputation, you will make a name for yourself in the copywriting community.
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Choose a copywriting specialty (email, Facebook, etc.)
Once you’ve decided that you want to become a copywriter, and you’ve learned the basics from books, you can move on to choosing a specialty copywriting skill and mastering it.
So, your next step is to purchase a course on one of the copywriting specialties. In the future, we will be releasing a few of those here at Smart Blogger, but in the meantime, simply Google “[SPECIALTY] copywriting course” to see what’s out there.
Another option is to start with a general community like Copychief.com and ask for advice on the best courses. You’ll get lots of current recommendations from copywriters who have taken the courses.
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Write some copy for yourself or friends
Now it’s time to get some practice.
If you have access to a traffic source like your own email list, blog, or Facebook group, you can try writing some persuasive copy for yourself, either promoting your own product or someone else’s.
If you do NOT have access to a traffic source, offer to write some sales copy for a friend who has their own small business. Many times, you can meet these people inside the specialty course you purchase.
Just don’t forget to gather DATA.
The most important part of this step is to see how your compelling copy performs “in the wild.” You’ll learn a lot about where you need to improve and maybe even develop your first case study.
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Get your first gigs from job boards
This is the hard part.
Nobody enjoys getting turned down from job after job, but it’s a part of the process in the beginning. The smartest thing you can do is to sign up to multiple job boards, including mega sites like Upwork, and start applying for lots of copywriter jobs.
How many is “lots?”
Dozens at least. Worst case, apply for 100 jobs. If you apply for 10 jobs per week, that will take you 10 weeks.
Valuable Books on Copywriting
The best way to learn in this world is through books. Books contain the lifetime experience of others cramped into a few hours of reading.
So, to learn more about copywriting, you need to read books relating to it.
Check out the following books for your copywriting career:
That being said, there are plenty of learning resources out there for the aspiring copywriter. They just aren’t very formal. Many are even free.
- The Ultimate sales letter Dan Kennedy.
- Breakthrough Advertising by Eugene M. Schwartz.
- The copywriter’s handbook by Robert W.Bly.
- Scientific advertising Claude C.Hopkins.
- The Adweek copywriter’s handbook by Joseph Sugerman.
- The Boron Letter by Gary Albert.
- On writing well by William Zinsser
The books above are among the best to read on copywriting. You will understand what is required of you as a copywriter after reading the books.
Tips for improving your copywriting skills
1. Focus on the reader
2. Focus on learning more.
Good copywriters never stop improving. They don’t wake up one day and think, “Wow, my writing is perfect; I’ll never have to change it again.” That would be absurd.
3. Be Humble.
Good copywriters aren’t fighting tooth and nail to defend every idea they have. They’re always looking for feedback. That could mean they show their first draft to a friend to see if it’s interesting. Or it might mean reaching out to customers directly for their take. Good copywriters know that getting feedback on their early first drafts helps their writing improve. They don’t see feedback as criticism. They see it as an opportunity to improve their work.
4. Write to Your Reader
Every time you write, you should focus on your reader. One of the best ways to do that is to stop talking about YOURSELF and talk to your audience. That means drop all the “my”s and “I”s in your copy and start saying “you.”
5. Bring your writing to life with specifics
Vague copy is might as well not exist. It doesn’t get people excited or even keep them reading. So any time you find your copy drifting into the clouds, you should try to bring it back down to the ground level with some specific examples.
Boring: “I don’t like commuting.”
Specific: “Every single day, I wake up and think ‘Oh God, I can’t take yet another 45-minute of sitting through gridlocked traffic just to get to some job that I don’t even like.’”
“If there is a nuclear weapon for making sale,THIS IS IT.” Blood Sucking Copywriting Blueprint
6. You can earn money while you practice your skills
Copywriting can be a lucrative career, but you don’t have to go all in when you start out. You can earn a few hundred or even a few thousand dollars per month doing it on the side — in as little as a few hours per week.
How? Think about it like this: every company has something they need to sell, but not every company knows how.
They may have an amazing product or brilliant idea, but no idea how to get people to buy it.
That’s where you, as a copywriter, come in. You can help them sell their products and services better.
All you have to do is work with them on the copy in their sales letters, emails, and on their website.
The 3 Types of Copywriting Jobs
If you want to tap into all that copywriting demand in Nigeria, there are three main ways to do it:
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Work as a staff copywriter at an agency
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Work as a copywriter for an in-house marketing team
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Become a freelance copywriter
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Find Your Copywriting Niche
With some writing practice under your belt, you can start to get a feel for the niche you want to pursue. Your niche is the specific area and audience you’re going to target as a copywriter.
“But why would I want to limit myself? Wouldn’t I get more work if I open myself up to more people?”
It’s paradoxical — but you’ll actually be able to find more work AND charge more if you niche down your audience and specialization.
So first, think about what role you want to own — and there are a lot of them.
Emails / Sales funnels
Social media / Community management
Search engine optimization (SEO)
Digital advertising (PPC)
Blog posts / Articles
Video / Podcast scripts
There’s no right answer here. The important thing is you pick what’s interesting to you and get started. And you can always change it later if it’s not the right fit.
Now you’re going to niche down your target market.
This will be your prospective clients. Ask yourself:
What industry are they in?
What are their services?
How do they use copy currently?
Once you have the answer to those questions, you can come up with your niched-down role.
Here are a few examples:
Email funnel copywriter for SaaS companies
Social media manager for nonprofits
Blog posts for personal finance websites
Once you know how you want to approach your copywriting hustle, it’s time to find your first clients.
Types of Copywriters
For example, a direct mail copywriter focuses on what most people refer to as “junk mail” and may never write an email or sales letter. Chances are, you throw away their work on a daily basis.
Other types of written copy include:
Sales letters – A long, one-page sales letter commonly used to sell information products. Here’s the one we use for Paid to Write.
Blog posts – While blogging isn’t normally considered copywriting, any blog post intentionally used to influence a sale could be written by a copywriter (aka “content writer”). This is referred to as “middle of funnel” or “bottom of funnel” content.
Product descriptions – E-commerce and catalog companies frequently pay copywriters to come in and touch up their product descriptions
App homepages – Copywriters will tell you about the features and benefits of an app, explain the pricing, etc.
White papers – In the B2B space, lots of companies create white papers to demonstrate their product. Copywriters write these.
Lead magnet copy – Even though it’s a short copy, a copywriter will often create multiple variations of an opt-in web page or pop-up to give a freebie in exchange for an email address
In general, you can divide copy into two categories: direct response or branding.
With direct response copy, you want the prospect to take action immediately. Lead magnets and sales letters would fall into this category.
With copy written for branding, your goal is to create trust and memorability around the product, company, or personality. White papers and even types of content marketing, digital marketing, and SEO (Search Engine Optimization) would be good examples of branding.
READ THIS: Marketing Your Small Business To Success
Copywriter Average Salary in Nigeria
A person working as a Copywriter in Nigeria typically earns around 250,000 NGN per month. Salaries range from 150,000 NGN (lowest) to 450,000 NGN (highest).
This is the average monthly salary including housing, transport, and other benefits. Copywriter salaries vary drastically based on experience, skills, gender, or location.
Search Engine Optimization & Copywriting (SEO)
The goal of Search Engine Optimization (SEO) is to get Google to send leads to your website monthly, weekly, and even daily. You accomplish this by getting your site to rank for search terms that are relevant to your business.
In my personal opinion, nothing currently beats SEO as a leads channel. It’s how I built my own business, and once I figured out how to do it right, I was able to achieve reasonable results fairly quickly, good results within a year, and incredible results over a handful of years.
Get Started in Your Freelance Career Today
With this how to make money as a copywriter In Nigeria, there are many ways in which one can be creative and find extra ways to make more money.
As a copywriter in Nigeria, the world is your oyster. Make the most of it by getting the best training available.
Discover a Low-Cost, Abnormal Copywriting Method for Inducing People to Buy From You, That’s 100% Guaranteed to Generate Sales Almost Every Single Time. JOIN HERE
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