Top 26 Free Google Tools for Business

In this digital age, free Google tools for business are very useful for business owners and startup owners. These tools can help your small business run its day-to-day operations and get your website on top Google search engine results.

When it comes to the best Google apps for business, many people are familiar with Gmail and Google Drive, Google’s most popular free tools for communication, content creation, collaboration, and storage.

In addition, Google analytics and Google trends for SEO are also popular among marketers to get a comprehensive picture of global keyword trends.

You can get this top 16 SEO tips for small business websites. Google offers many free tools for people in any online career. Google Marketing Platform is a great place to find tools that provide reliable and trustworthy information for strategy and data management.

In this article, I will show you free Google business tools that you can use for your business. The best thing about using Google Tools is that you can see how Google sees your website or app and get the insights you need to rank and increase traffic directly from Google.

But I bet there are other great free Google tools for business you’ve never heard of.

So buckle up and start getting tons of new information and knowledge as I introduce you to the top 26 free Google tools for business and answer your question, “How can Google help my business?”.

Top 26 Free Google Tools for Business

1. Google Drive For Business

Google Drive is considered one of the most useful free google tools for business and also google applications. It provides secure and direct access to all your data. So you can create, share and save your content from different devices like mobile phones, tablets, laptops etc.

Plus, Google Drive seamlessly integrates with other Google cloud applications like Docs, Sheets, and other existing tools and applications your team uses.

The tool allows your team to work on, edit, and save Microsoft Office and more than 100 file types, including PDFs, photo files, and more, without changing the file format.

2. Google Forms For Business

Google Forms is a tool in the Google Tools list that helps users create different types of surveys. Businesses can use this tool to perform tasks such as tracking event registrations, conducting customer surveys, collecting email addresses, and more.

A great feature of Google Forms is to choose the right color or theme to create a unique survey form based on your company logo and images.

Additionally, surveys created with Google Forms can be quickly completed, edited, and answered on computers and mobile phones.

Even more impressively, Google Forms can automatically analyze and organize responses into graphs, charts, or create worksheets that are shared only with survey creators.

3. Google Classroom

Google Classroom offers an all-in-one solution for educators to teach and manage multiple courses in one place. It is a simple, secure and free Google software that helps teachers monitor, measure and improve learning activities.

The free version already has some great features like tracking student progress, creating a “comment bank” full of common phrases, and more.

Many people have always thought of Google Classroom as a tool only for schools and educational institutions.

However, in reality, many business owners use it for training and on-the-job training as it is a great tool for keeping all communications, training materials and progress in one place.

4. Google Developers

Top 24 Best Free Google Tools for Business

Another Google tools for business is Google Developers, which provides software development tools and platforms, as well as APIs and technical resources.

In addition, the site includes instructions on how to use Google’s developer tools and APIs, as well as discussion forums and blogs for developers who use these tools.

In addition, Google Developers offers a range of products that help companies build high-quality apps, increase active users and monetize through attractive advertising and in-app purchases.

5. Google Digital Garage

Google Digital Garage offers a range of free online courses related to data and technology, digital marketing and career development.

Most of these courses have been endorsed by industry experts, prominent entrepreneurs and some of the world’s most prestigious organizations.

Google Digital Garage is a great site that benefits both employers and employees. On-site training can help business owners learn about tools that will help their business succeed and improve the professional skills of their employees.

6. Google My Business

For greater visibility, Google My Business makes it easy for small businesses to list their products on Google Maps etc, and so on. Since over 8.5 billion searches happen on Google daily, this is a fantastic way to increase discoverability for your business and cash in on this massive search volume.

Do you want to show your business on Google? Try Google My Business, one of Google’s best business tools. This tool helps business owners create business profiles, including basic information, photos, logos, customer testimonials, and more.

Thanks to the creation of a profile, new customers can learn more about the company. More than 100 billion searches are performed on Google each month.

So if your business can’t be found on Google, you’re missing out on a big business opportunity. Fortunately, Google makes it easy for small businesses to list their businesses on Google products like Google Maps and the search engine.

Google My Business is a free google tool for business that makes it easy to list local businesses. It’s a great way to increase your online presence and generate more leads.

It is a free, easy-to-use and personalized tool with practical features that help businesses increase brand awareness.

For example, business owners can quickly connect and interact with customers by responding to their reviews, sending and receiving messages on their business profiles. A company profile is also a good place for a company to showcase its products and services to customers.

7. Google For Retail

As the name suggests, Google Retail is a Google app for businesses, especially online retailers. The main purpose of this tool is to help business owners interact with customers, build their brand and increase revenue.

One of the best features of Google Retail is suggesting solutions and tools based on user goals. Let us e.g. say your company’s goal is to increase local sales.

In this case, Google recommends practical tools for retail such as free local product listings, local store inventory ads, or smart shopping campaigns.

Additionally, the tool integrates with Google Search, Google Assistant, Maps and YouTube, helping online retailers reach millions of online customers every day.

8. Google Optimize – Free Website A/B Testing & Optimization Tool

If you are an active marketer interested in experimenting with various versions of your website content, this is the ideal too

9. Google Search Console

Another best free Google tools for business is Google search console. As a business owner, you want to understand your website’s traffic and performance in detail to better optimize your content.

Google Search Console helps you understand and improve how Google sees your website. You can find out what search terms your target audience is using to find your site, which devices are viewing your site, and which pages are the most popular.

Ensure that Google can find and crawl your site.
Manage indexing problems and request re-indexing of new or updated content.
View Google Search traffic data for your site to analyze visitor behavior.
View which sites link to your website.
Optimizing your site for search engines.

This helps you monitor, maintain and exclude your website’s presence in Google’s organic search results.

Check if Google can find and crawl your website. Find out how it ranks. See traffic data, fix indexing issues, and get alerts when Google encounters problems.

10. Mobile-Friendly Test

Mobile-Friendly Test lets you gauge how easily a visitor can use your page on a mobile device. Just enter a URL to see its scores.

11. Google PageSpeed Insight

Google PageSpeed Insights reports on the download speed of a page on both mobile and desktop devices and provides suggestions to improve.

Google PageSpeed Insights helps to:

Discover what your real users are experiencing
Diagnose performance issues

12. Google AdSense

This business tool is a tool for publishers to earn money from their online content, served by Google Ads. AdSense works by matching ads to your site based on its content and visitors.

Google AdSense business tool is an advertising program that allows you to run ads on your website, blog, or YouTube videos and get paid when visitors click on them.

According to the thebalancesmb, ads are generated from businesses that use Google’s AdWords program that you feed using a special AdSense code onto your blog or website.

For new websites or blogs, the Google AdSense program can be one of the fastest ways to generate income, which is why it’s so popular

13. Google For Startups

Google for Startups is a hub for finding products, resources and programs for all stages of your business. Get strategies and tools on a variety of startup topics.

Network with founders and experts in the local startup ecosystem.

14. YouTube

Youtube is Google’s free video-sharing platform. Use it to learn new skills, market your products or services, or sell them through live streams.

15. Google Groups – Create groups for your team
Despite the growing number of different social networking sites, Google Groups is still going strong.

Google Groups is a simple yet powerful service that helps people create groups and participate in conversations.

You can create a private group for your company that everyone in your organization can access, including customers and employees.

Here you can organize regular meetings and brainstorms about various past and future projects.

Google Groups is also completely free to use.

Here are few ways to use Google Groups:

Email everyone in a group with a single email address.
Meet people with similar hobbies, interests, or backgrounds.
Learn about a topic and join discussions.
Create a Q&A forum for any topic, such as baking, health, or a task at work.
Organize meetings, conferences, and events.

16.Google Keyword Planner

Before you start creating Google Ads, you need to determine which keywords are relevant to your business.

Google Keyword Planner helps you find the right keywords for your campaigns by showing the total number of searches for those keywords and giving you accurate estimated keyword bids.

Once you have chosen the right keywords for your business, you can create an advertising plan and calculate your advertising budget. Get this Top 13 Free Keyword Research Tools for Bloggers.

Use Google’s keyword research tool to find new keywords related to your business. Discover search volume trends and historical data for different keywords. Analyze the level of competition for each keyword to rank in paid search results.

While using Google planner, it can help your website to be on top Google search.

17. Google Analytics

A website is great for any business, but knowing if it will attract new customers is more difficult.

Google Analytics can help you monitor how much traffic your website is getting and where visitors are coming from.

Gain a better understanding of your website and app users to accurately measure marketing performance. Use data to attract the right customers. Quickly process and share your data with shareable reports in the data center.

Google Tag Manager helps you manage all the tags on your website without coding. Custom surveys provide compelling insight into the minds of your target audience. Best for: Determine your advertising ROI and gain a deeper understanding of customer behavior.

With detailed reports, you can analyze what’s working and what needs tweaking by keeping a close eye on visitor behavior on your site.

Google Analytics is a powerful and free product that tracks a variety of information about who visits you online and how they interact with your website, including:

The city or country the visitor is browsing
How long they stay on your site
Their most visited pages
Where they click from
Which parts of your site did they click on?

The most common route visitors take to navigate your site from page to page

Use Analytics data to make smart decisions about the way your website is structured and how you market yourself online.

For example, you may improve your site’s design to make it easier for visitors to view your most popular pages. Alternatively, after learning that a large portion of your traffic comes from a certain social media channel, you may decide to post there more often.

To take a closer look at your data, filter it based on time period (day, week, month, etc). This can help you gauge your website’s performance over time and determine whether certain changes to your marketing strategy are having the desired effect.

18. Google Trends

If you want to rank your content based on the most popular and current trends relevant to your industry, This Google Trends business tool is the resource for you.

What is not possible with this tool?

You can do a free keyword search because it shows you how a particular keyword has changed over time and suggests the most relevant queries based on your search.

To keep up with the ever-changing business environment, you need to know what’s new and popular and what’s not, this best free Google tools for business shows what people around the world are searching for in real time.

It can also be an invaluable tool for SEO keyword research and content creation, as you can analyze keyword performance in target countries.

Identify and monitor the latest industry trends.
Estimate the search volume of your desired keywords and compare them to other keyword variations to develop an appropriate content strategy.
Conduct extensive market research.

With this tool, you can analyze the performance of keywords in your target countries. Just enter your target keyword, select your target country, and you’ll see a graph showing how your keyword search interest has changed over time. You can also compare one keyword to another to get better insight.

So, if you want to do extensive market research on your product/service, this Google business tool should be in your arsenal. Google Trends offers many features that make the user experience more convenient.

When users e.g. seeing the search volume of a keyword, they can select a region, period, category and compare that keyword with another.

In addition, you can find daily search trends and real-time search trends in different regions on the site.

As marketers are highly engaged in improvising their website for effective Google Search, this acts as the ‘must-use’ tool to make the best out of your time in amplifying your return on investments.

19. Think With Google

Think With Google is a nice place where you can get good industry insights, useful articles, research documents, case studies, various infographics and interviews of industry leaders.

This site is updated constantly with loads of useful content that you can use to grow your business.

It also has collection of creative AD campaigns you can draw inspiration from.

20. Google Alerts

In addition to Google Trends, Google Alerts is another excellent tool that enables you to get notified about mentions, news, or updates related to your chosen keywords or phrases. Once set up, you’ll receive with it, you can stay up to date with industry news and even keep up with your competition!

For example, you can sign up to be notified when your company, products, executives, or competitors are mentioned.

It’s very easy to use – just add a topic or search phrase and create an alert.

21. Google Blogger

Google’s blogging service is popular among individuals, but few businesses take full advantage of it. Start your business with Google Blogger and write about product updates or the latest business news. Google bloggers also uses this free tools for bloggers to help their website/blogs .

The best part is that Google will give you some SEO love and your content will be indexed faster in Google search.

Easily connect with customers on Google Search and Maps with your business profile.
Provide your contact details so more customers can reach you.
Collect user reviews on your product
Listing your business details on Google to reach a wider audience.

22. Google Tag Manager

Google tag manager allows you to bring in all your tags altogether in a single place. GTM or Google Tag Manager is completely free of cost.

One of the common use of GTM is you can manage Google Analytics events and triggers from one dashboard without using any codes.

Not only Google Analytics, you can use GTM to install all sort of tracking codes on your site without affecting your website codes.

Some of the essential tags that you should install on your site using Google Tag Manager are as follows –

Google Analytics
Facebook Pixel
Twitter Website Tag
LinkedIn Tag
Google Ads Remarketing
Leadfeeder (For B2B website)
HubSpot or any Marketing CRM

23. Google Chrome

If you are not using Google Chrome, you are missing out. This browser is really fast and has loads of add-ons, apps and themes that you can install to increase your marketing productivity, and some of my favorite things like:

Google button 1 – 1 and share a webpage on your Google profile anywhere with this extension.
Google Notifications – View Google notifications in your browser (if you’re signed in to your Google account).
SEO Site Tools – With this extension you will learn a lot of valuable SEO information about any website you are viewing (including Google PageRank).
Simple Social Metrics – Install this extension to instantly see the number of tweets, likes and one’s for every page you view.

24 Google Mail (Gmail)

Do you need an email with an intelligent filter system? Gmail could be the answer. One of Gmail’s best features is the ability to filter messages into multiple labels and skip them to your inbox, or just label them for easy archiving.

Using Gmail filters wisely can help keep your inbox clean and organized. Plus, Gmail’s search feature isn’t too bad either. It also be used as a form of email marketing

25. Google Webmaster Tools

Google Webmaster Tools is another Google free business tools that puts a lot of valuable data at your fingertips. If you’ve already set up your website with Google Analytics, you can now easily add it to Google Webmaster Tools to start learning this:

Site Configuration – This section shows you the website settings for your web, including default domain normalization, sitelinks, URL parameters, address changes, and who can access it.
Site Status – This section contains crawl errors, statistics, blocked URLs, and malware notifications.
Site Traffic – This section includes searches (i.e. some of the keywords that Google Analytics excluded because the keyword was not specified), links to your website (a complete view of your backlink profile), internal links and 1 report that tells you the impact of search results showing account 1 of your website compared to Without showing it, the activity is on your site and your audience.
Website Optimization – This section includes sitemaps, HTML improvement suggestions, content keywords, and other resources.

26. URL Shortener (goo.gl)

Sometimes it can be tedious to share a long URL on social networks like Twitter. This is where the Google URL Shortener comes into play. You can provide a long URL and this tool will generate a short link that you can share anywhere.

In addition, you get detailed analytics on clicks, referrers, browsers, countries, and more.

Conclusion

Increasing your online presence does not mean spending millions of money on digital display banners, emails and social media. There are many free and inexpensive ways to do this with this tools you can promote your business for free. Grow your business with these free, easy-to-use Google tools. Not every business needs all of the Google tools on this list, but even the most basic products, if used correctly, can make your business lighter, smarter, and more efficient.

Although all these tools are very functional, you need to determine your main needs and choose the tool that best suits your needs.

Above are 26 Free Google Business tools to help you build and grow your business. However, it’s worth noting that each tool has its own characteristics, and choosing the right tool for the right purpose is critical to your team’s effectiveness.

While most tools have free versions, consider purchasing paid versions for more convenient features.

Get started with the tools above and use them to grow and expand your business.

If you’ve used any of the sites below and found them useful, please tell us about your experience below.

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