Why Finding the Route to Market is the Key to Affiliate Success

It is potentially possible to make big money from affiliate marketing and really it’s the closest thing there is to a ‘fool proof’ technique for making money online.

All you need to do is find a product that’s selling really well already, to emulate the techniques that others were using to sell it, and then to start selling it yourself. If it worked for them, then there is absolutely no reason why it shouldn’t work for you too!

So if you’re trying to sell a product and you’re not getting any takers this can be very frustrating. What are you doing wrong? How can you fix the flaw in your plan?

One common way to increase your sales immediately overnight is to find a route to market. Here we will look at what that is and why it’s often the magic ingredient in the affiliate marketing formula.

What is a Route to Market?

A route to market is essentially a method of accessing a specific demographic or audience that you are trying to sell to.

So if you have an e-book about knitting patterns, then that demographic is quite likely to be old ladies and more specifically, old ladies who enjoy knitting. If you can find a route to that market – a way to communicate with them directly – then you can make a lot of money from affiliate marketing.

Examples of Routes to Market

So in this example of the old ladies, how do you go about finding a route to market that will work?

The simple question to ask yourself is where these people hang out and spend their time – both online and in the real world.

Online you might have a few destinations. Perhaps there’s a forum somewhere where people discuss knitting? Maybe there’s a website aimed directly at ‘knitting fans’?

In the real world, examples might be the bingo club (not to reinforce stereotypes) or perhaps a knitting magazine.

If you can get your affiliate link into a knitting magazine of a circulation of 3,000 – then imagine how much money that could make for you almost overnight.

This is the power of finding a route to market and it should be an integral aspect of your plan. In fact, you should identify several routes to market before you even select which product it is you want to sell!